OPERATION BEAR HUG

At the beginning of the Covid-19 pandemic, our team, like so many others, found ourselves disconnected, confused and unsure of what the future held. Our leadership team tasked us with producing a creative piece to recognize the essential workers who were keeping society moving while we were stuck at home. 

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They called the project Operation Bear Hug and the only parameters I was given was that it should be uplifting and able to be produced remotely. Inspired by other UGC campaigns, I pitched having our own team members submit videos and photos of their essential worker loved ones with messages of gratitude. We produced these spots in just over a week and were one of the first shops to put out new creative in March 2020.