BRIDGING THE DIGITAL DIVIDE

When Rocket Mortgage tapped Jason Momoa for their 2019 Super Bowl spot, he wanted to know what we were about before making anything official. After learning about our commitment to the city of Detroit and our various causes nationwide, he not only wanted to be our Super Bowl star, but also to use his own platform to highlight one of our philanthropic causes. 

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I did research and development on this project, in addition to writing Jason's script. We spent the day showing him some of our favorite spots in the city, and helping him understand the digital divide in Detroit as well as how we're actively working to close that gap. This one has certainly cemented its spot as a dream project for me.