HUDDLE | ROCKET CAN

Huddle is an extension of the Rocket Can campaign, meant to highlight our partnership with college football programs nationwide. My team was tasked with creating two spots, one for purchase and one for refinance, featuring homebuyers, college mascots and legendary quarterback-turned-commentator, Kirk Herbstreit. 

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We loved the idea of a huddle happening right in the middle of an open house, with our college mascots and Kirk coaching our homebuyers to a victory. This idea was extended to a homeowner considering renovations for the refi spot. Both ads were wrapped up with our Rocket Can messaging to tie them in to our existing campaign.