2018 LOOK BACK BOOK

The Rock Family of Companies is a group of separate companies, including Quicken Loans, united by a shared culture and set of values. As a way to further unite these brands and track their progress over time, the internal marketing team created the Look Back Book. 

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The 2019 book was the second iteration and an opportunity to refine the creative process to be more efficient. I was not only the lead writer, but also acted as a content manager, helping to concept the book from production timeline to the design to the special engagement features like a Buzzfeed-style quiz, tear-out inspirational quotes and crossword puzzle.