QUEEN | ROCKET CAN

Queen was my first spot for our Rocket Can campaign. I wanted to explicitly speak to an audience I felt was largely ignored by the financial industry: Millennial women of color. 

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Rocket Can is an empowering message that tells audiences, where others can't or won't, Rocket Mortgage can. Additionally, I wanted to speak to the extremely competitive market at the time and help illustrate how Rocket Mortgage offered solutions to help buyers compete with cash offers.