SCREAMER | ROCKET CAN

With interest rates at historic lows and families examining their finances for a variety of reasons during the pandemic, Rocket Mortgage wanted to highlight their refinancing services. My team was tasked with ideating a fun and disruptive message to do just that. 

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Screamer was inspired by viral prank video compilations on TikTok. We found an actor with the perfect scream and the rest is history. And, of course, a talking hamster just for fun.